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Chapter 4 [Sellers]
Seller's Benefits 
The online auction will help you attract
more buyers, sell your property faster, for more money, and
eliminate the risk of selling below your desired price.
You will attract more
buyers.
Most buyers surf the Internet to find
properties for sale, and curiosity about the online auction will
attract many of them.
You will sell your property
faster.
Properties that are auctioned online sell
in a shorter period of time. An interested buyer will make a quicker
decision about purchasing the property if he/she knows it is to be
sold by a specific time.
You will sell your property for
more money.
The bidding process allows all buyers to
compete and openly bid on the property and the auction allows the
price to increase as high as buyers are willing to pay. The auction
online is an organized selling method with a predictable outcome.
Studies show that properties sold at auction online receive 5-10%
higher prices than properties sold by negotiation method.
You can eliminate the risk of
selling too low.
If you do not find the final bid
acceptable, you may, at your own discretion, choose to continue with
the auction for an additional period of time, or to not sell at all.
This eliminates any risk of the property being sold below your
acceptable price.
You do not have to deal with
counter offers, or multiple offers.
There is only one Offer of Purchase and
Sale signed at the end of the auction. All offers/bids are made
online before the end of the auction.
You can completely eliminate
negotiations.
Buyers must be approved with financial
institutions before they make an offer/bid online. Sellers provide
buyers with typical contingencies: a home inspection certificate; a
seller’s property information statement; warranties and other
available reports and documents to help buyers make an educated
decision about the offering price. If everything is prepared up
front, there is nothing to negotiate.
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