Learn how to Buy and Sell
Real Estate Online

Chapter 4 [Sellers]

Seller's Benefits      


The online auction will help you attract more buyers, sell your property faster, for more money, and eliminate the risk of selling below your desired price.

You will attract more buyers.

Most buyers surf the Internet to find properties for sale, and curiosity about the online auction will attract many of them.

You will sell your property faster.

Properties that are auctioned online sell in a shorter period of time. An interested buyer will make a quicker decision about purchasing the property if he/she knows it is to be sold by a specific time.

You will sell your property for more money.

The bidding process allows all buyers to compete and openly bid on the property and the auction allows the price to increase as high as buyers are willing to pay. The auction online is an organized selling method with a predictable outcome. Studies show that properties sold at auction online receive 5-10% higher prices than properties sold by negotiation method.

You can eliminate the risk of selling too low.

If you do not find the final bid acceptable, you may, at your own discretion, choose to continue with the auction for an additional period of time, or to not sell at all. This eliminates any risk of the property being sold below your acceptable price.

You do not have to deal with counter offers, or multiple offers.

There is only one Offer of Purchase and Sale signed at the end of the auction. All offers/bids are made online before the end of the auction.

You can completely eliminate negotiations.

Buyers must be approved with financial institutions before they make an offer/bid online. Sellers provide buyers with typical contingencies: a home inspection certificate; a seller’s property information statement; warranties and other available reports and documents to help buyers make an educated decision about the offering price. If everything is prepared up front, there is nothing to negotiate.

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